The Griffing Group
The Griffing Group, a business valuation firm, hired Alyssa Burns Communications to build an entirely new website. They asked for a site that gives viewers the immediate impression that the firm is respected and trusted to handle complex, high stakes assignments for premier clients and their advisors, while also conveying that its boutique size offers senior level expertise with a hands-on personal approach.
Alyssa tapped Becca Berkenstadt of Worldly Strategies to be her strategic partner on the project. After evaluating the firm’s existing website, they recommended first developing a complete marketing communications strategy as a foundation for then building a new world-class website from the ground up. They collaborated with The Griffing Group’s senior leadership: establishing strategic messaging and design direction, guiding them through the website development process and ensuring accurate messaging was conveyed throughout the site.