Is the phone call dead?<\/span><\/p>\n

When I began teaching at Loyola University Chicago in 2018, a student in my Principles of Advertising class asked me, \u201cHow do you know when to call a client?\u201d<\/span><\/p>\n

Some answers immediately came to mind:<\/span><\/p>\n

\n
• When discussing budget matters, don\u2019t do it over email. Pick up the phone and call.<\/span><\/li>\n
• When there\u2019s a misunderstanding in an email and the tone seems off, don\u2019t respond hastily via email, pick up the phone and call.<\/span><\/li>\n
• When it\u2019s a sensitive topic, such as providing feedback, pick up the phone and call.<\/span><\/li>\n
• When you\u2019ve made a mistake, don\u2019t apologize via email or text. Take responsibility and pick up the phone and call.<\/span><\/li>\n
• When it\u2019s your client\u2019s birthday, rather than send a text, pick up the phone and call. It makes for a much more personal connection.<\/span><\/li>\n<\/ul>\n

  I am a big believer that human connection is still crucially valuable when it comes to business communications\u2014for both customer-facing and internal communications.<\/span><\/p>\n

  Things can be misconstrued over email. And via text. So, be the person who makes a phone call.<\/span><\/p>\n

  What stories do you have about the difference a phone call made?<\/span><\/p>\n[\/spb_text_block]\n","protected":false},"excerpt":{"rendered":"

  [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” width=”1\/1″ el_position=”first last”] Is the phone call dead? When I began teaching at Loyola University Chicago in 2018, a student in my Principles of Advertising class asked me, \u201cHow do you know when to call a client?\u201d Some answers immediately came to mind: When discussing budget matters, don\u2019t do it over email. Pick up the phone and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-815","post","type-post","status-publish","format-standard","hentry","category-business-tips"],"yoast_head":"\n